Direct Mail Campaigns for Insurance Marketing

The insurance landscape is changing rapidly. Insurance companies and agencies have invested hundreds of thousands into a successful digital transformation to keep up with customers’ desires to do more and more attempts online. They tried their hardest to give them the seamless customer-centric service they asked for, and yet, their investment is not bringing in new leads and is struggling to satisfy current ones.

That’s why they came up with the idea of sending direct mail. Direct mail is a powerful marketing tool for insurance companies. The push to the digital world doesn’t mean abandoning analog methods; postal communications can complement your digital investment and transformation.

Direct Mail becoming the top choice

With the established dominance of email marketing, it’s easy-to-measure open rates and click-through-rates. It is understandable that direct mail receives fewer budget resources than before. Many in the financeindustry have invested in digitising their channels, so why focus on something old school? Here’s a simple reason why:

People still love receiving direct mail

  • For 75% of recipients, it is more memorable than email.
  • 79% of recipients immediately take action on the message.
  • Attracts 10% more customers than email at a cheaper acquisition rate.

Reasons to choose direct mail for insurance marketing

Now that you know that people would love to receive your direct mail piece from your insurance company, let us now talk about the benefits that direct mail marketing offers when promoting your insurance-related products or services:

  • Compared to ads or website content, direct mail assets are more personalised as  they are addressed to specific individuals, resulting in increased click-through rates.
  • You can support your online marketing efforts by including the website address or social media information. Using demographic information, direct mail campaign companiestarget consumers who are more likely to buy your product or insurance-related services, resulting in increased specificity or authenticity.
  • Your prospects may receive hundreds of emails every day. Therefore, sending a physical promotional mail makes your message more memorable, resulting in increased engagement and brand recognition.

Direct Mail Campaigns for Marketing

  1. Send out postcards:

Postcards are one of the fantastic choices for collecting direct mail insurance leads. It is a great way to let people know that you are ready to work with your strong leads on all their insurance needs or a specific type of insurance product.  Having them in place, you immediately overcome the biggest obstacle, whether the recipient will open the envelope to see your message. Postcards remove that concern because your message is already right in front of them.

Things to remember:

  • Use different styles, call to action, offer, and message copy to make it easier to read.
  • Create postcards with personalised messages and images
  • Add QR codes to the postcard to increase traffic on your website.
  1. Brochures:

Give your prospective customers a little more detail about certain insurance you offer, or about your agency, with an attractive brochure. Sometimes, brochures are kept by the recipient for future references, increasing the chances of them reaching out to your agency in the future and helping to build brand recognition. With the help of the best direct mail printing companyavailable out there, you can get creative brochures built easily.

Things to remember:

  • Use brochures of different sizes to ensure you have good variety and space for messaging.
  • Keep it customised and include a call to action that encourages the customer to contact you for more information.
  • Flyers:

Flyers are one of the best ways to make people pick up the phone quickly. You can use it to talk about something timely or focus on something that’s very important, such as a special, limited-time offer or rate. The time-sensitive nature of flyers creates a sense of urgency among recipients, encouraging them to take action quickly.

Things to remember:

  • Never send flyers as part of the packet, they should be individually-mailed items.
  • When sending flyers as part of your marketing strategy, partner with reliable direct mail printing and mailing servicesto ensure it is printed and mailed to the right recipients at the right time.
  • Handwritten direct mail marketing

Insurance agents should be creative, and visible everywhere, and have a marketing strategy that includes more than just postcards. They need to make a strong impression and keep you top of mind for repeat business and referrals, like a genuinely handwritten note. If you are thinking about who will do all this, then get a direct mail marketing companyto get the job done.

Things to remember:

  • Use a short note, instead of a lengthy letter.
  • Remember to make a good lasting impression by getting the work done with professionals.
  • Envelope letters

Although not popular as postcards, enveloped letters are a great way to send your insurance direct mailers. You can either go for closed face envelop or window envelopes. The former is more cost-effective as you will only address it once.

One benefit that enveloped letters provide over postcards is that they look more professional to the recipients and look secure with the content.

Final Thoughts

You can send direct mail through the postal service or via mailing companies in the USA to encourage people to contact you if they are interested in your offerings. The process to create a campaign may seem simple but there is more to it. For instance, you must write an engaging copy, create captivating designs, assemble and segment a mailing list, print the mailer, and mail it.

There are so many existing tools available out there that can do the most work for you with their automation features or give engaging content to write in your mail piece. Though doing it all demands time and a lot of research, mail service providers come to the rescue.

Thanks to the mailing service providers out there, you can handle and manage the entire process from scratch to finish. With their print and mailing services, you can run a campaign at an affordable price tracking the progress in just a few clicks.