When your car sales are stagnating or going south, you need to look at how you can maintain revenue. When fewer people are in the market, you have to engage with each of your customers and ensure you don’t miss an opportunity. Live chat is an ideal tool for that. Studies have shown that having a fully managed live chat on your website will help improve the customer’s experience and interaction, generate more leads, and boost your sales revenue. Let’s look at how fully managed live chat service providers can help your car dealership during lean times.
Increase leads and sales
Automotive live chat agents are highly trained and will be experts at converting website visitors into quality leads, leading to more sales.
Enable customers to engage with you
As an auto dealer, chat ensures that your website visitors are not left waiting. They are engaged and directed to help them find what they’re looking for before leaving you for a competitor’s website.
A reputable car dealer chat service can engage more customers at a time than any other customer communication method. This helps bring down your expenses while improving your lead generation. Also, having a managed live chat on your website frees up your staff to focus on in-house customers.
Helps you stand out
Live chat helps you stand out from the competition by meeting and greeting each visitor and providing a great guest experience.
Fully-managed live chat makes your dealership available 24/7 for your website guests. Live chat will guide them along the sales journey and provide your team with highly qualified leads for all departments.
Although vehicle dealerships have set business hours, today, customers shop all day. Having a managed live chat option on your website ensures that potential customers are provided support even when your dealership is closed. Live chat will ensure that your dealership is open every day of the week and 24 hours a day.
Multiple sources of lead generation
When car sales are down, you cannot restrict yourself to a single lead generation source. You need to look at expanding your sources of lead generation. You can integrate live chat into your plan for improving customer interaction by working across platforms and marketing channels. By installing Live chat across all your digital channels including Facebook messenger, your website and Google My Business you can ensure a seamless and consistent marketing message and customer experience.
Customers must believe they are making the proper choice and buying from the appropriate source when they make a purchase. Every person will have different needs and wants when buying a car. To satisfy the demands of your customers, use live chat to offer a dynamic, one-on-one engagement. Customers will feel confident that they are picking the best option.
Live chat is an option to enhance the user experience and increase your chances of making more sales through the one-on-one interaction it allows between the buyer and live chat agent. The customer will feel that your support staff is assisting them in making their choice in person. Everyone benefits here. You get to reach out to potential consumers who may have left your website without requesting assistance by including live chat as a support option on your auto dealership’s website. The customer gets a chance to interact one-on-one with a salesperson; in a nutshell, it is a win-win situation.
Providing a personalised experience for your customers wherein they get helpful and informative inputs from a well-trained professional will always be a game-winner!