How to Optimize Your eCommerce Store’s UX Design

The complete customer experience when shopping online must include UX design. A visually beautiful eCommerce site design increases user engagement and conveys much about your company. Your website design should be a top priority whether you are a brand-new player in the internet market or an established business with a solid reputation. Remember that UI design and UX design go hand in hand (user interface). 

When you contact a user experience design expert, you will have a clear idea and concept of what your end users want. Knowing what your end user expects from your website and finding a way to deliver a seamless, logical visual hierarchy and a positive purchasing experience are the cornerstones of successful UX design. 

eCommerce user experience (UX) describes how a visitor feels after interacting with your website. This impression could be favorable or unfavorable. Cart abandonment occurs when a customer has a bad experience or is unimpressed by your online business. When customers are dissatisfied with the encounter, 76 out of every 100 visitors leave their carts empty. 

Optimize Your eCommerce Store’s UX Design:

Focusing on the consumer’s demands and sentiments while planning for their experience around your website and assisting them in making a purchase should be the goal of user experience (UX) design. You may avoid making further investments by getting your UX correct from the beginning. 

Choose the best eCommerce solution:

Based on your company’s size and goals, you choose an eCommerce solution. You may use pre-built eCommerce software or a customized eCommerce website development.

A boxed solution might make sense if you run a small firm without any growth plans because it already has user experience (UX). Even though, typically, you will provide the same feeling and experience as any other shop that makes use of the platform. A strong recommendation is to choose a custom eCommerce development if your company is medium to large. 

Make your website mobile-friendly:

With more and more people utilizing their phones for internet browsing and online shopping, mobile optimization is essential. Mobile apps are yet another suggestion. Another way to reach your target audience and interact with them is through mobile apps. 

User-Friendly Navigation and Search Bar: 

Clearly laid out and user-friendly navigation makes it easier for users to browse your product range. Making the navigation clear and well-organized is something we strongly advocate. Create categories and subcategories for your products to organize them and make them easier for users to navigate. Do not change the navigation’s branding.

On all pages, use the same fonts, colors, and styles. Additionally, you can divide your goods by brands, collections, new arrivals, etc.

Do not forget the search bar! The search box on your eCommerce website will help customers locate what they’re seeking more quickly. Following are some pointers for the search bar:

  • Make it as robust as feasible
  • Provide auto-complete suggestions
  • Allow symbols and abbreviations
  • Allow searching by product name and model number

Eye-Catching product photography/videography:

Product photography and videography pleasing to the eye are important if you want customers to buy your goods. They should be able to observe the product in as much detail as possible, even if they cannot touch it. Posting high-quality images of your products and using the zoom feature are two suggestions. Additionally, you may incorporate a video, different product angles, product descriptions, 360-degree views, and the ability to contextualize your product. 

Informative product information page: 

Many online retailers are unaware of how important the product description page is to your website’s success. There is a fine line between keeping things straightforward but informative and being too cluttered.

The advice is to include an obvious “add to cart” button in a standout color that complements your identity. Use verbs in the present tense to convey urgency, such as “Buy Now” or “Add to Cart.”

Avoid being too imaginative. Advise your clients on what to do! 

Make trust symbols observable: 

Certifications and Accreditations are often displayed in the footer of the website. They can be added to your store’s shopping cart, checkout process page, and product detail pages. These badges will increase the buyer’s self-assurance. It is strongly recommended that you use an SSL certificate because it will improve your search engine rankings, and Google will show people if the website is secure (using HTTPS rather than HTTP). 

Create your website with speed in mind:

Users like quick-loading web pages. Online users want to place orders and find the information they need promptly.

Ease In Checkout Process:

The checkout is the last phase of a user’s trip through your website. This very important page should make things simpler for customers. We highly recommend that you use a one-page checkout. For some fields, you can utilize the auto-fill option. You ought to offer a variety of payment alternatives and at least a few delivery choices.