The global oats market size is expected to reach USD 6.90 billion, exhibiting a CAGR of 3.8% during the forecast period. The growing consumption of whole-grain foods owing to its health benefits will enable speedy expansion of the market, states Fortune Business Insights, in a report, titled “Oats Market Size, Share & Industry Analysis, By Type (Steel Cut, Whole Oats, Instant Oats, and Others), Application (Bakery and Confectionery, Breakfast Cereals, Animal Feed, and Others), and Regional Forecast, 2020 – 2027.” The market size stood at USD 5.18 billion in 2019.
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Significant Utilization in Animal Feed to Drive Market
The vast application of oats in the animal feed industry owing to its properties to improve feed value will foster the growth of the market. The higher fat content compared to other cereals enhances energy content in the feedstock. Similarly, it adds key components for easy digestibility in animals. The balanced amino acid composition along with palatability makes it ideal for poultry, horses, and piglets. Thus, boosting the growth of the market. However, the wide availability of whole grains such as wheat, barley, sorghum, and quinoa that possess nearly the same nutritional profile can as an obstruction for the growth of the market. Besides, heavy demand for barley owing to its negligible cholesterol and triglyceride levels can further dampen the growth of the market.’
Mass Disruption in Food Industry to Impede Development during Coronavirus
The lockdown imposed by the governments has disturbed the supply chain activities, resulting in market closure and disrupted the food services sector. The food manufacturers and processors are observing several inhibitions in their operations. The shutdown of hotels, restaurants, & Café has negatively impacted the global market. Nevertheless, the production remained unaffected as deliveries of seeds, fertilizers, and crop protection was made available by the governments. Moreover, the ease accessibility of food supplies and commodities by the governments can aid in recovering losses and incite remunerative business outcomes.
Increasing Health-Conscious Consumers to Aid Growth in Europe
The market in Europe is expected to hold a significant share during the forecast period owing to the high production in countries such as Russia, the U.K., Italy, and Spain. The increasing health consciousness among consumers to boost growth in the region. The increasing demand for healthy grain-based snacks will bolster the growth of the global market in Europe. The hectic lifestyles of European consumers have led to high nutritional food products. Hence, increased production and consumption in European Countries will spur opportunities for the market. North America is expected to hold the largest share in the global market owing to the growing consumption of porridge or oatmeal as a staple food.
November 2018: Nestle SA announced that it has added a new product to its cereals range containing whole grains, called Oat Cheerios breakfast cereals in the UK.