enterprise seo services

Which Places Are Best In The Content To Embed The Keywords?

Be it the promotional or informational content written for some purpose, it must have some keywords embedded in it. But, there has to be one Keyword for one topic. Embedding too many keywords in one topic will not serve any purpose.

Now the next question arises, “Where to embed keywords?” 

Though the whole of your content is the best place to embed the keywords, there are specific positions where the keyword embedment will prove to be of great value.

Do you want to know, “Which are the best places to embed keywords?”

If you want to know, today’s article is dedicated to you.

Page Title

Google focuses the most on ‘Page Title’. If you have your keywords embedded on the Page Title, you will earn a good amount of traffic. It is the secret for the success of our Enterprise SEO Services.

Pro Tips For Embedding Keywords In The Page Title

  • Keywords must be embedded at the beginning of the Page Title.
  • ‘Short Tail Keywords’ are suggested to use.
  • Embedding keywords in the Page Title should not increase the Title Length. It should not exceed 60 characters.
  • To check how your title will appear in the SERP, you can use the ‘SERP Simulator Tool’.


With the Keyword embedded in the Page Title, your SERP is not at all going to be affected.

But this is the best way to influence visitors to click on your website’s presented material.

Keywords Meta Tag 

Meta Keywords appear in the Webpage’s HTML Code. Its primary purpose is to inform the search engines about the Page’s Topic.

Is it worth investing time in embedding the keywords in the Meta Tags? 

Well, TBH (To Be Honest), there is no use in investing your time embedding the keywords in Meta tags. If you are in the ‘To Move Heaven To Earth’ kind of mood, then you can surely invest your time in that.

Some of the search engines apart from google will recognize it.

Body Copy 

The body is accountable for telling what your page is all about. When Google crawls your page, it looks at the text, the surrounding text & everything else on the page that helps to determine what the page & theme is all about.


Do’s  Don’t 
  • There has to be a 2% keyword density in your content.
  • Keyword embedding should be natural.
  • Use keywords by including the prepositions & determiners.
  • Don’t try to stuff keywords in every sentence.
  • Don’t compromise the user experience.
  • Could you not use the Keywords As it is?

Header Tags 

It has been observed in many articles and blogs that the header tag is used multiple times. Some of the SEO experts ask to limit the use of the header tags to only 1. But according to our research and studies, it can be used multiple times.

You can read our article – What is H1 Tag? What are they used for?

Formatted Text 

By formatted text, we mean the text that is bulleted & bold. If your keyword phrases are written in the bullets or bolded, it can help you.


The URL can also include the Keyword. It will be a good SEO tactic for you.

Domain Name 

It is the most hunted portion. Many online visitors did want to know whether having a separate domain name for each Keyword is relevant or not. Now you will get the answer for that:

No! If you try to have that, you will spoil all your SEO efforts.

But! But! But!

It’s not over here. If you are willing to be organized by separating your domain name concerned with the keywords, you can surely do the same on the subdomain.

Folder or Path Name

If you break your pages into various folders or sub-pages, you can include your Keyword in the folder name.

For instance: www.xyz.com/TargetedKeyword/page1


You can include keywords in graphics in two ways:

Alt Tags  Filename 
The alt tag is all about describing the image. You can include your Keyword in that. But make sure you are not stuffing your keywords. If you do so, you will kill the primary purpose of the image. The file with which the graphic designer saves the file must include the keywords.

For example, Web-Design-Ottawa.jpg.

Incoming Links 

Well, you are not dominating the links that come to your website. But if you have good relations with the editor, the webmaster can help you find the specific anchor text.

There are three types of Anchor Text: 

Keyword Phrase: Company or Brand Name  Naked Link 
The text of the incoming link must include your keyword phrase. But here, you need to make sure that the targeted page is being pointed out relevant to that particular keyword phrase. If the link is incoming, its texts will be your company or brand name. It is categorized as a citation. Google appreciates this. But Google changed this algorithm a few years back. Now they are not interested in the actual keyword phrase text links. But they are interested in the brand links. By naked link, we are referring to the URL of the website.

Would I Be Able To See The Benefits Of Keyword Embedding Done In These Places? 

Whenever you create content for your website, you must keep your keyword strategy ready beforehand. If you don’t, you may forget to target the right keywords in the process.

There are many things that each of us must keep in mind: to use the keywords wisely with the required density (which should be neither low nor more than the required ones).

If you keep on ignoring these things, then the whole of your SEO efforts will suffer.

Final Comments! 

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