Natural links (also known as “SEO”) are very important for any brand that wants to be visible in search engines, attract more visitors to their website and attract more and more customers. This topic may seem complicated at first glance. And while it’s true that working on your SEO service in Lahore takes a long time, a few minutes spent reading this article will save you a lot of time. Let us explain…
SEO: what is it:
Natural links, also known as SEO (literally “search engine optimization”), are by definition techniques used by search engines (Google, Bing, etc.) to rank comment results when a user performs a search. Therefore, your site link matches the position of a particular search query. You should know that this rating is not final, it is a bit like a boxing championship. The champion constantly disputes his first place. In this way, you can increase or decrease your positions in search engines on a daily or even hourly basis.
Why are we talking about natural compounds? Because search engine optimization is free and largely depends on the nature of our content. It differs from the results of advertising called SEA (Search Engine Advertising). You will definitely find that the seekers prefer SEA (yes, the battle is rigged a bit…).
How are you connected? Understanding search engines
Natural links require work from search engines that you don’t even know, but you need to understand in order to better tame the search engine algorithm. It requires several steps.
Indexing. Your web pages will be indexed before being linked, regardless of the search engines you use. An index is a storage space, a large database that is updated daily by search engines. This step, called indexing, is the first step before referencing. Don’t worry about indexing, the engine does it directly through something called crawling.
crawl We are not talking about swimming, you must understand that. Search engines constantly crawl web pages to index new pages and remove deleted pages. The crawler jumps from one link to another to discover pages. Therefore, links to your website will help you get to know it better.
SERP. A search engine results page is the page of results that is displayed when a user enters a search query. The search engine selects the results it finds most relevant from its index.
Natural connections. what is your interest
Natural links. an important source of traffic
When you create your web page, you want others to visit it, but if your site is not optimized for search engines, you will get very little traffic. For example, if you have an e-commerce website, your business will immediately lose profitability.
The position of your pages on the results page will give you more or less traffic. For example, the click-through rate for a page in the first position is 36% on average, and 33% in the second position. You understand that the better you position yourself, the more traffic you will get.
Natural Connections – Visibility Advantage
Natural links are a real communication advantage because, if done right, they can generate high traffic rates. These people who visit your website are potential customers.
Therefore, good communication is a solid foundation for a good communication campaign. And remember, it’s free! So give it a try, but remember that optimizing your website takes time.
Natural link. how to improve it?
Now that you understand the concept. We will explain in more detail the steps required to refer to it.
Technical aspect
When Google or any other search engine crawls, they don’t read everything on the site, it’s a waste of time. There are millions of other sites to dive into. So you need to make it easy to read, the simpler it is the better connection you have. There are many options.
The speed of your site. The server must be configured correctly. Your host has a good rating based on your visitors
The structure. The easier it is to navigate, the better the website link.
Page code: The fewer errors in the source (HTML, CSS, etc.), the easier it is to read.
Contents:
This is where popular and similar keywords come in. Titles, image titles, captions… Content must be coherent and therefore of high quality, with specific vocabulary, precise topics, and semantic field…